5 Reasons to Use Facebook Live
I find making and watching videos of myself embarrassing. I also don’t care about how I look online, and I may in time come to regret that. However, the more I learn about Facebook in particular, the more I realise I need to get over myself and get into Facebook Live.
I’m pretty annoyed with myself because I read something about Facebook Live a few weeks ago and why it is so effective, but can’t find any trace of it (blame my head cold). What I do have is Mark Zuckerberg from 2014 saying that in 5 years Facebook will be mostly videos and to date, his prediction is pretty much spot on (for more info see Facebook hits 8 Billion Daily Video Views). I also have read feedback from some serious Facebook users and social media “influencers” stating that compared to their other posts, their video reach is huge.
Reach is important because it represents engagement, and social media algorithms love engagement. The more likes and comments you receive on your posts, the more likely your content will show up in people’s newsfeeds. This improves your business’ online presence. I spoke about the importance of this topic in 10 ways to improve your online presence, but just to remind you all again, a good online presence breeds loyalty from you followers, who will hopefully turn into loyal customers.
After some research I’ve compiled the following list:
5 Reasons to Use Facebook Live
- Higher engagement – I’ll explain a bit about Facebook live. When you are live, your followers can like and comment live too. You can acknowledge people who are commenting while you film which makes the followers feel acknowledged when you interact with them. They in turn with comment, and keep commenting. A photo or pre-recorder video generally only produces one comment from your followers, if any at all.
- Humanises your brand – Once the live stream is over, the video will show in the feed of your other social media followers. Viewers will see you interacting with others, making you and your brand appear more relatable. If your customer already trusts you and your brand, making a sale is a lot easier.
- Saves Time – Writing posts takes quite a while. Most of my posts take around 15 minutes to construct and find an appropriate image to go with it. A live video takes as long as required, and much of the time you will be on the move to make it more interesting. Much better than constructing a post.
- It’s Prioritised – Facebook in particular are prioritising Facebook live over other posts. Your followers will also receive a notification that you either are live, or were live. You have more chance of people seeing your live post than any other forum, and what’s the point in doing this if it’s not going to show up.
- Instant Feedback – It’s a great way to gather information from your followers instantly. You and your followers are pretty well put on the spot, and it’s a good thing. It’s no different to being able to turn to a colleague and ask a question instantly compared to sending an email and waiting for a reply that you may never receive.
Facebook Live has its risks. You need to watch your language, and you never know what’s going to happen at any point in time, which is an issue you don’t have with pre-recorded material. If that makes you nervous, try to be in a controlled environment where possible (i.e. somewhere quiet). The uncertainty is why I’ve steered clear, but I’ve realised that if I’m going to be a part of Facebook I need to get into live streaming.
Now, I know I’ve written a lot about online presence and Facebook lately, but the simple fact is that I have been asked to. If you’d like me to write about something else, well you’ll have to ask. Feel free to comment below, or get in touch.
If you want to see me give Facebook live a crack, like our Facebook Page, and if this has inspired you to you’ll have to let me know your Facebook page so I can keep an eye out and provide support where ever I can. I’m looking forward to seeing how everyone goes, good luck!
9 tips for Creating an Effective PowerPoint Presentation
Are your PowerPoint demonstrations powerful and to the point? If you’re anything like me and a lot of other business owners you’ve probably attended a few helpful (some not so much) business seminars. There are quite a few things that make some standout from others and sometimes there are events that stand out for all […]
5 Reasons to Use a Job Management System
I wanted to write this one because I don’t think enough businesses use job management systems. In many cases businesses haven’t had much help with setting it up so they aren’t using it to its full capacity, or worse, they don’t know why they need one. Whether you’re a builder, engineer or interior designer, if […]
6 tips to help your business manage receivables
Note: We are modifying how we notify people that we have a new blog. If you want to keep receiving our future business tips SUBSCRIBE HERE! I’m going to start by pointing out the obvious, it’s been a while since I last blogged. There are countless reasons/excuses that all amount being “busy”, but I’ve decided […]
5 Reasons to Use Facebook Live
Live video streaming is really taking off on platforms like Facebook. In this blog, we talk about why that is happening, and why your Facebook for Business page should have regular live streams too
5 Reasons to Pay Supplier Invoices On Time
I wanted to write this because as you may already know, I’m not a fan of chasing receivables (refer to 7 tips to stay on top of receivables.) Our clients at Virtual Assist are excellent; late payments are something we don’t need to worry about in our current state. However, we spend a lot of […]
10 Ways to Improve Your Online Presence
Being on top of your online presence can make all the difference in business. If good, you can make a great first impression. If bad, well, it’s bad for business. We’re giving 10 tips to improve your online presence ASAP
6 Reasons to Have a (Decent) Business Facebook Page
A Facebook business page can do wonders for your company, but if executed poorly it can be a disaster. We talk about the power of Facebook, and why your business needs a Facebook page
5 Key Personality Traits to Have a Successful Business
Do you have the personality to run a business? Perhaps you need help recognising your strengths so someone else can fill the gaps? In this blog I talk about acknowledging my own pros and cons, and where that got me
The Top 10 Reasons You Should Hire a Virtual Assistant
So, what is virtual? What is a virtual business? What is a virtual assistant? And why should I care?! Well, let us explain…
10 Tips to help you to have a successful team meeting
I have always been a fan of getting together face to face. It’s amazing what you can pick up on when you sit down, talk and listen. Even though Virtual Assist is primarily virtual, we spend a lot of time on site at various businesses when helping them establish or streamline their administrative tasks. Whilst […]
5 Tips to Land an Ideal Client
Ideal clients are key to your business thriving. We explain what they are, and how to get them
Protected: 10 FREE Tools to Help Streamline your Business
There is no excerpt because this is a protected post.
